Friday 12 October 2012

You CAN teach old media new tricks

Are all new media just building on old media? 

Our second digital culture workshop was to answer the above question. We were asked to research what changes the media over time and there are multiple different possibilities to this. I found that some concepts used to conceptualise media change are:

  • historical development (the first video game was made in 1947, however it was not like the video games today. It was not digital and used screen overlays for targets.)
  • technology adoption- please find below a technology adoption lifecycle. 
  • convergence (two types of media coming together, i.e. a mobile and a camera)
  • digitisation (convert pictures and/or sound into a digital form that can then be processed by a computer)
It is obvious from the above bullet points that there are a lot of different ways how new media could build on old media. Convergence is commonly used among new media. As stated before, phones and cameras have been put together to create a camera phone. As well as this, computers and TV have been connected and now we are able to watch television on our laptops. 
I also found that there are some disadvantages to convergence within media. Most mobile phones now have the technology to go onto the internet. However, sometimes our phones can not view web pages correctly and the iPhone does not support Flash.  

From what I can gather from my research, it does seem that all new media does just build on old media. There is no new media to suggest that it has been completely new and invented. The DVD has been built on the video, the CD on the cassette tap, even our mobile phones are tiny computers. In conclusion, old media really can be taught new tricks to become something entirely new and different.  

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